PART FOUR (Part IV): Using the feedback provided throughout the course, appropriately modify the sections previously completed, including the Product Identification and Situation Analysis (Unit 1: Part I), the Marketing Strategy (Unit 2: Part II), and the Financials and Controls (Unit 3: Part III).?
Those students who do not make changes to the plan based on feedback will not be able to earn full points.
- Prepare the plan's cover page and a Table of Contents,
- Prepare the Marketing Plan?s Executive Summary (maximum one page),
- Organize your plan according to the format of the sample ?plan outline,
- Place the cover page and Table of Contents before the Executive Summary.
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