as much as possible with current research. Given the SWOT analysis PROVIDED IN THE CASE, what are IKEA's key competitive advantages? What strategic focus should the company take with regard to customer service?2. Analysis Is the biggest reason for IKEA's growth and popularity VALUE or IMAGE? Why? What can IKEA do to sustain growth after it loses some cache'?3. Explain the two types of customer expectations. Which of these fluctuate the most and why? Describe ways in which IKEA can further improve on their customer satisfaction targets.4. Educated Opinion Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company's trade-off of service for low cost sustainable in the long term? Discuss.5. Case Update and SWOT Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for Mattel.6. Analysis What are the SWOT implications for Mattel as it looks toward its future? What strengths and opportunities can Mattel leverage as it looks for a competitive advantage?7. To what extent was Mattel responsible for issues related to its production of toys in China? How could Mattel have avoided these issues?8. Educated Opinion As a manufacturer of children's products, does Mattel have special obligations to consumers and society? If so, what are these responsibilities?
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