growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff?s Product-Market Expansion Grid. Provide support for your response.Assess?the?critical?pursuit?of?identity?management?and?its?role?in?helping?health?care?entities?build?strong,?recognizable?brands.?Provide?at?least?two?(2)?specific?examples?of?identity?initiatives?within?a?health?care?organization.Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale.Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar.
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