like your help in exploring and understanding the financial data collected by her firm. Her main objective is to understand the structure of the pharmaceutical industry using some basic financial measures.
Financial data gathered on 21 firms in the pharmaceutical industry are available in the file Pharmaceuticals.xls. For each firm, the following variables are recorded:
1) Market capitalization (in billions of dollars)
3) Price/earnings ratio
4) Return on equity
5) Return on assets
6) Asset turnover
8) Estimated revenue growth
9) Net profit margin
10) Median recommendation (across major brokerages)
11) Stock exchange on which the firm listed
Use cluster analysis to explore and analyze the given dataset as follows:
a) Use only the quantitative variables (1-9) to cluster the 21 firms. Justify the various choices made in conducting the cluster analysis, such as weights accorded different variables, the specific clustering algorithm(s) used, the number of clusters formed, and so on.
b) Interpret the clusters with respect to the quantitative variables that were used in forming the clusters
c) Provide an appropriate name for each cluster using any or all of the variables in the dataset.
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